- DJ collective Ultrafunkula, comprise three childhood friends, who have stayed close, not in some small part by their shared love of House music and club culture. After years of DJing independently, they made the decision to come together to create something new and approached Foundling to launch this new venture.
- To create a strong brand identity, including photoshoots, video shorts, social media content and introduce the three DJ’s as a collective with a series of stand out events to set the tone.
With a seemly neverending amount of DJ’s appear on the club scene, we determined it important to add context to separate Ultrafunkula from other Essex DJ’s. To do this Foundling organised and managed club events in some unexpected places.